Baby Boomers Aren’t Look-a-Likes
What do Larry the roofer (age 45), Michele the nutritionist (age 50) and Tim a bank vice-president (age 60) have in common? Larry is a blue-collar worker with a high school diploma; Michele is an upper middle-class woman with an MA degree; and Tim has a PhD in business. Yet they are classified as boomers and marketers treat boomers as a monolithic group.Editorial Controls
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How Age Biased Are You?
Posted by Nancy K. Schlossberg, Ed.D. on October 13, 2010 · Leave a Comment
I have been part of a group that is trying to establish a national institute which we are tentatively calling the Institute of the Ages. Some community leaders have commented that people don’t want to be part of something that suggests aging. That led me to conclude that age bias is alive and well. There are two aspects of age bias.Editorial Controls
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Filed under age bias, Aging, baby boomers, birthday cards, changing attitudes, community leaders, David Letterman, first thought, going to a party, heterogeneity, jimmy fallon, John McCain, negative comments, presidential campaign, retirement community, sarah palin, teen agers, thought process, youngster · Tagged with