Baby Boomers Aren’t Look-a-Likes
What do Larry the roofer (age 45), Michele the nutritionist (age 50) and Tim a bank vice-president (age 60) have in common? Larry is a blue-collar worker with a high school diploma; Michele is an upper middle-class woman with an MA degree; and Tim has a PhD in business. Yet they are classified as boomers and marketers treat boomers as a monolithic group.Editorial Controls
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